Tuesday 25 December 2012

Wilkinson Sword Edge blades



Shri Nathji was very particular about His shaving and daily shaved impeccably without fail. Here is a photograph of Shri Nathji shaving. Shri Nathji was very fond of using the ‘Wilkinson Sword Edge’ blades. Once in 1984, Shri Nathji had run short of blades and was recollecting the ‘Wilkinson Sword Edge’ blades he had been using since a long time and which had not been available as of late.
Suddenly visitors arrive from Kanpur–the Joshi family. There is P.S.Joshi and his son, Arun Joshi, who has joined the merchant navy.
Surprisingly, Arun Joshi has brought a few packets of Wilkinson Sword Edge blades for Shri Nathji! It is as if Shri Nathji’s wish for these blades had gone across to Arun Joshi. He had purchased these blades for Shri Nathji from abroad.
Wilkinson Sword is a brand name for companies that make gardening tools and razors.Wilkinson Sword's origins are in the manufacture of swords. The company was founded in London in 1772 by Henry Nock. The brand is currently owned by Energizer Holdings. Wilkinson Sword has manufactured its products in three UK locations over the years: in London, Cramlington in Northumberland and Bridgend in Wales, where they made gardening tools. In 2000 it closed its razor plant in the UK and consolidated production in Germany.
Wilkinson Sword blades were very popular. Introduced to the United States in the late 1950s, Wilkinson Sword's original stainless steel double edge blade became an immediate success because of it's fine edge. In 1965, Wilkinson Sword introduced stainless steel razor blades. The previous carbon steel razor blades rusted fast enough that many people used a new blade each day. Wilkinson Sword blades made rapid gains in the market, because one blade, though somewhat more expensive, could be used for a week.
Wilkinson Sword was a popular bland in India also. But its availability was hampered when the Indian government banned the import of luxury items in to India in the late 1960’s. Imported blades were considered a luxury. People used to tell their acquaintances who were going abroad to bring Wilkinson Sword blades for them. People who were living abroad used to send single blades in letter envelops to their friends and relatives in India.  Such was the craze for Wilkinson Sword blades.
This company still manufactures blades. Now they are all made in their plant in Germany.  This blade retains the original precision honed Wilkinson Sword edge, but has been improved by Wilkinson's famous triple coating process of chromium to resist corrosion, ceramic for added durability and PTFE for less irritation.
The result is a blade that maintains its edge even longer than stainless steel. This time-tested blade provides incredibly smooth, close and comfortable double edge shaves.

4 comments:

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