Quaker Oats

In the 1980’s Shri Nathji’s regularly took oats for breakfast, which he has been referring to as ‘Quaker Oats’ since the days of the British, but which are in fact simple oats now

The Quaker Oats’ and made by Quaker Oats Company is an American food conglomerate based in Chicago.

Quaker Oats was founded in 1901 by the merger of four oat mills. The Quaker Mill Company of Ravenna, Ohio, which held the trademark on the Quaker name and was founded by Henry Parsons Crowell, who bought the bankrupt Quaker Oat Mill Company, also in Ravenna. He held the key positions of general manager, president and chairman of the company from 1888 until late 1943. 
He was called the cereal tycoon. He donated more than 70% of his wealth to the Crowell Trust. Three other mills which joined to make Quaker Oats were, Cedar Rapids, Iowa based mill, owned by John Stuart, the German Mills American Oatmeal Company, owned by "The Oatmeal King", Ferdinand Schumacher of Akron, Ohio and the Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into unrelated fields such as toys.

In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars.Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition.

In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade.  Quaker bought Snapple for $1.7 billion in 1994 and sold it to Triarc in 1997 for $300 million.  In 1996, Quaker spun off its frozen food business, selling it to Aurora Foods

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to add Gatorade to its arsenal of beverages and thus break into the isotonic sports beverage market. The merger created the fourth-largest consumer goods company in the world. Though the main prize for PepsiCo was Gatorade noncarbonated sports drink, Quaker's cereal and snack food division serves as seemingly healthier complement to the existing Frito-Lay salty-snacks division.