Thursday, 4 April 2013

Rooh Afza

Shri Nathji was particularly fond of ‘Rooh Afza’.  This was one soft drink that Shri Nathji enjoyed and praised it for its refreshing taste and health benefits. Shri Nathji transcribes the name, Rooh Afza’ as meaning: “That which elevates the soul.”
Rooh Afza is a non-alcoholic concentrated squash made with fruits, herbs and vegetable extracts. It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad, India and manufactured by the companies founded by him and his sons, Hamdard (Wakf) Laboratories. Some other companies formulate the same un-patented recipe in India and Pakistan. The specific Unani recipe of Rooh Afza combines several of popularly-believed cooling agents, like rose, and used as remedy for loo, - hot Indian summer winds. Its original recipe consist of the following natural ingredients-
Herbs: purslane ("Khurfa seeds", Portulaca oleracea), Chicory, wine-grape raisins (Vitis vinifera), European white lily (Nymphaea alba, blue star water lily (Nymphaea nouchali), lotus, Borage and Coriander
 Fruits: orange, citron, pineapple, apple, berries, strawberry, raspberry, loganberry, blackberry, cherry, concord grapes, blackcurrant, carrot and watermelon
 Vegetables: spinach, mint and mướp hương (Luffa aegyptiaca)
 Flowers: rose, keora (Pandanus fascicularis), lemon flower and orange flower
 Roots: vetiver (Chrysopogon zizanioides)
Rooh Afza is sold commercially as a syrup to flavor drinks called Sharbet. It is also added in cold milk drinks, ices and cold desserts, such as the popular falooda.

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